Bobby Samuelson is a nationally acclaimed industry expert/influencer and the executive editor of The Life Product Review, a valued resource for independent and objective life insurance product intelligence. He has authored articles for publications such as Trusts & Estates and the American College’s Wealth Channel Magazine. He has also been quoted in the Life Settlement Review, NAILBA’s Perspectives Magazine, and The Wall Street Journal. Bobby is also the President of Life Innovators, an independent product development firm helping life insurers create, implement, and distribute unique and differentiated life insurance and annuity products. Bobby was the Senior Vice President and Head of Product Development at Brighthouse Financial, formerly MetLife’s U.S. retail division. He and his team developed, priced, filed, and supported all individual life insurance and annuity products. Prior to joining MetLife in 2013, Bobby provided consulting services to major life insurers, large distributors, high-end producers, and professional advisors. Life insurance runs in the family — he’s the third generation to work in this industry.